How BRC Used VR to Design a New Exhibit for Henry Ford Museum of American Innovation

Posted by Jennifer Soulagnet on Aug 16, 2021

“Within five minutes [of using VR], we caught what could have been a $20K error.”

-Edward Hodge, Creative Director, BRC

Summary

When Henry Ford Museum of American Innovation tapped BRC Imagination Arts to create an emotional centerpiece experience for their newest exhibition, Driven to Win: Racing in America presented by General Motors, the central challenge was delivering on a short, nine-month timeline. Using Prospect by IrisVR, the BRC team was not only able to streamline its design and review process, but also design key aspects of the custom-built theater, like the emotional look and feel and the ergonomics of the space. VR was a crucial tool that helped BRC craft an immersive brand experience on a very tight turnaround.

Read More

Topics: VR Case Studies

How VR Meetings on Oculus Quest Help DeForest Architects Collaborate Anywhere

Posted by Nate Merchant on Apr 1, 2020

DeForest Architects (DA) is a forward-thinking architecture firm based on the west coast, and one of our long term customers.

Read More

Topics: VR Case Studies

How This Construction Company Uses Prospect to Streamline Coordination Meetings

Posted by Daniel Evans on Oct 16, 2019

Gilbane Building Company is headquartered in Providence, Rhode Island, and has more than 45 office locations around the world. Gilbane provides a full slate of construction and facilities-related services for clients across various markets—from pre-construction planning and integrated consulting to construction management, general contracting, and facility management. The company was founded in 1873, and is, to this day, a private, family-owned business. 

Read More

Topics: VR Case Studies

How SHoP Architects Used IrisVR to Demystify the Design Process for Clients & Increase Commissions

Posted by Daniel Evans on Dec 17, 2018

SHoP Architects has designed many well-known buildings, such as Brooklyn's Barclays Center.

 

SHoP Architects  of New York City was founded twenty years ago to design buildings and environments that improve the quality of public life. To do so, they craft spaces that precisely suit their functions using emerging technologies.

Read More

Topics: VR Case Studies

Why This Public Utility Company Went from Unity & Unreal to Prospect for VR (And How Much It Saved Them)

Posted by Leah Kovach on Sep 14, 2018

 

Anglian Water performing VR design review with Prospect.

 

Anglian Water’s @One Alliance is a collaborative organization of consultants and contractors working together to deliver more than half of Anglian Water’s capital investment program. Together they design and construct water and water recycling (waste water) treatment centers that serve more than six million people in the East of England (and Hartlepool Water) and maintain and improve the water mains and the sewerage network in the region.

Read More

Topics: VR Case Studies

How This Landscape Architecture Practice Immerses Clients in Design

Posted by Leah Kovach on Aug 28, 2018

Image courtesy of Reed Hilderbrand.

 

Case Study Highlights:

  • Reed Hilderbrand was a pioneer firm in using VR as a tool to improve how they visualize and explore projects. 
  • They knew VR could provide a more accurate sense of scale and depth, giving them a better understanding of topography, planting, and more.
Read More

Topics: VR Case Studies

How This Landscape Architecture Firm Uses VR To Communicate Design Intent

Posted by Leah Kovach on Jul 24, 2018

SCAPE is a landscape architecture and urban design firm that uses regenerative living infrastructure and new forms of public space to create positive change in communities. They focus on developing innovative designs that connect people to the environment - whether that’s urban pockets or ecological parks. Collaborating with communities and using design tools to get people excited about each project is a major part of what they do, and virtual reality is helping them do just that.

Read More

Topics: VR Case Studies

Case Study: Friis & Moltke

Posted by Leah Kovach on Jan 9, 2018

 

About Friis & Moltke

European architecture firm Friis & Moltke has incorporated virtual reality into their last eight projects, and they've become experts in immersive design and review. We spoke with their team to see how they use virtual reality to engage clients and improve upon previous workflows.

Read More

Topics: VR Case Studies

Case Study: Agora Architecture

Posted by Leah Kovach on Nov 20, 2017

 

About Agora Architecture 

Agora Architecture was tasked with creating two new education centers and designing a courtyard gathering space for Cowley College in Wellington, Kansas. We spoke with the Principal Architect on the project, Cheri Hulse, and other members of the design team about how VR positively impacted their workflow and helped them impress their client.

Read More

Topics: VR Case Studies

Case Study: ZEBRADOG

Posted by Leah Kovach on Nov 6, 2017

 

About ZEBRADOG

ZEBRADOG is an internationally-recognized Experiential Design firm in Madison, Wisconsin that specializes in creating immersive branded experiences for a wide-range of national and international clients. Their diverse range of projects extend from Museum design, to Corporate Office Experiences, and Sports/Entertainment venues through community-branding and public placemaking.

Read More

Topics: VR Case Studies

Recent Posts

    Blog