Jennifer Soulagnet

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How BRC Used VR to Design a New Exhibit for Henry Ford Museum of American Innovation

Posted by Jennifer Soulagnet on Aug 16, 2021

“Within five minutes [of using VR], we caught what could have been a $20K error.”

-Edward Hodge, Creative Director, BRC

Summary

When Henry Ford Museum of American Innovation tapped BRC Imagination Arts to create an emotional centerpiece experience for their newest exhibition, Driven to Win: Racing in America presented by General Motors, the central challenge was delivering on a short, nine-month timeline. Using Prospect by IrisVR, the BRC team was not only able to streamline its design and review process, but also design key aspects of the custom-built theater, like the emotional look and feel and the ergonomics of the space. VR was a crucial tool that helped BRC craft an immersive brand experience on a very tight turnaround.

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Topics: VR Case Studies

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