How BRC Used VR to Design a New Exhibit for Henry Ford Museum of American Innovation

Posted by Jennifer Soulagnet on Aug 16, 2021

“Within five minutes [of using VR], we caught what could have been a $20K error.”

-Edward Hodge, Creative Director, BRC


When Henry Ford Museum of American Innovation tapped BRC Imagination Arts to create an emotional centerpiece experience for their newest exhibition, Driven to Win: Racing in America presented by General Motors, the central challenge was delivering on a short, nine-month timeline. Using Prospect by IrisVR, the BRC team was not only able to streamline its design and review process, but also design key aspects of the custom-built theater, like the emotional look and feel and the ergonomics of the space. VR was a crucial tool that helped BRC craft an immersive brand experience on a very tight turnaround.

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Topics: VR Case Studies

IrisVR Joins The Wild!

Posted by Shane Scranton on Feb 24, 2021
We are thrilled to announce that IrisVR has joined forces with The Wild, an immersive remote collaboration platform for architecture, design, and enterprise teams. Our companies will be stronger together, enabling us to build new 3D integrations and broaden our ecosystem of supported XR hardware.
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Upgrade Internal Design Processes with Pre-Occupancy Evaluations in VR

Posted by Sam Al-Mutawa on Dec 22, 2020

This is the third post in a series about tech-enabled pre-occupancy evaluations, opening up a new world of possibilities for AEC. To read more from this series, see our post on how VR-Enabled pre-occupancy evaluations drive higher quality project delivery and reduce waste and rework

Effective Internal Collaboration is Critical to Lean Construction

With narrow margins, competitive bidding processes, rising environmental and sustainability concerns, and corporate accountability now on center stage, lean construction practices have become downright necessary. Efficient communication and coordination help projects stay on time and on budget - but, in the AEC industry, where some parties are more resistant to change, minimizing barriers is important. 

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Autodesk University 2020: Project Delivery Methods with Marin Pastar

Posted by Lauren Weatherall on Dec 10, 2020


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Reduce Waste and Rework with Pre-Occupancy Evaluations in VR

Posted by Sam Al-Mutawa on Dec 4, 2020

Image Credit: Lynn Hey/ News & Record

This is the second post in a series about tech-enabled pre-occupancy evaluations, opening up a new world of possibilities for AEC.

Working Digitally Removes Physical Costs and Constraints

In an industry where project bids can be fierce, and profit margins tight, effective use of technology can be a force multiplier to staying on time and on budget - even under less than ideal conditions like those we find ourselves in this year.

Shifting to digital and virtual design review, and leveraging technology like VR that allows you to do so at scale, is a game changer in a number of ways. For one - outside of VR, there is no way to instantly and immersively walk through projects at 1:1 scale early in the phases of design development.

BIM + VR makes pre-occupancy evaluations accessible and experiential in ways never before realized. They can be approached early on with an attitude akin to rapid prototyping. This is a huge competitive advantage in industries like restaurants and retail, where competition is stiff. They can swiftly prototype and hone their spaces and refine the brand experience and touchpoints of all types, directly alongside their evolving customer base.

When working virtually, real-world constraints such as space, labor, and materials - along with their associated costs - are nullified. It doesn’t cost anything extra to digitally A/B test design options, nor does it take up any extra resources or time. In VR, with the click of a button, you can showcase limitless combinations and variations of an idea or project - and any and all relevant stakeholders can experience it as if it were already built, and they were there. Without geographical constraints, virtual review and collaboration can also help get a broader and more accurate survey sample of potential customers and end users.

VR swings the door wide open, ushering in faster and more powerful ways to understand options and iterations, without the sustainability nightmare of having to build out mockups.

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VR for Building: Why Virtual Reality is for Builders, Not Just Technologists

Posted by Lauren Weatherall on Dec 3, 2020

Virtual reality once sounded so futuristic. For innovators in the AEC industry, VR for building is today’s technology, enabling engineering and construction teams to make giant strides forward in productivity. VR has broken through the barriers of the tech world and is now designed specifically with builders in mind. With enterprise-grade VR headsets more available and affordable than ever, VR technology for AEC no longer requires a technologist to implement or use. The ecosystem of VR software providers, like IrisVR, offers AEC companies powerful partners to help guide them through competition-shattering digital transformation.

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Higher Quality Project Delivery with Pre-Occupancy Evaluations in VR

Posted by Sam Al-Mutawa on Nov 19, 2020

This is the first in a series about tech-enabled pre-occupancy evaluations, opening up a new world of possibilities for AEC.

Using BIM to Bridge the 2D Communication Gap

As long as there’s been built environments, there has been a communication gap between designers and builders, and those who use and maintain them after. This gap often happens because things get lost in translation when looking at 2D plans and renderings representing 3D models, something that requires a great deal of spatial thinking.

There are always looming possibilities of change orders and rework during the building and construction administration phases, which can quickly cut into ever-narrowing profit margins. This is before you consider that, even with meticulous planning, research, interviews, and change orders completed on site, it’s often not until after a space is built and occupied for some time that more major issues and inefficiencies become apparent.

You can use an eraser on the drafting table or a sledgehammer on the construction site

- Frank Lloyd Wright

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AR/VR Technology Heats Up in 2020 with $2 Billion+ in Funding and M&A

Posted by IrisVR on Nov 17, 2020

2020 has been a year. Despite shutdowns and other pandemic-induced changes, the augmented reality (AR) and virtual reality (VR) space has seen tremendous growth. How industries work has shifted dramatically in 2020, with newly remote workforces demanding better tools and technology to stay productive and new pressures placed on old industries to rise to the needs and challenges of a COVID response efforts around the world. Few industries have experienced this as much as the built world. While the digital transformation of the AEC industries was already on the horizon, it has been dramatically accelerated in 2020. AR/VR - both hardware and software - is the answer to many companies’ sudden need for cutting edge technology to stay competitive in a fast-changing world.

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Unlock the BIM Advantage with Revit + Prospect by IrisVR

Posted by Sam Al-Mutawa on Nov 12, 2020

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How Gilbane Built Pandemic-Proof, Tech-Enabled VDC Processes with IrisVR

Posted by IrisVR on Nov 10, 2020

As an architect, IrisVR Founder & CEO Shane Scranton saw the potential that early virtual reality technology had for the built world. Fast forward to today, the IrisVR team partners with leading AEC companies around the world, like Gilbane, making game-changing immersive technology simple for enterprise AEC.

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